We've all done it, hundreds of times over and as designers we will do it thousands more. Every time we look at a complete piece of work and think back to where the process actually began... can be well, bizarre. I found this video on YouTube that puts the process in motion... and fast forward. Add it to your favorites and watch it every time you get a new headline to use or a new idea for the gutter space. Each detail is important in its own way. Do you like the finished product that Matt Willey did or were you a fan of some part of the development in the middle?
"Matt Willey recently recorded his decision-making on a feature design for the Royal Academy magazine. Anyone who's designed a magazine will recognise the process -- a very useful insight into how page designs get arrived at."
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I was thinking of doing this...LAST NIGHT! How crazy. It's amazing to see how everyone works. Just a glimpse of how designers think--what grids they use, what they stick to, what they scrap--it's a fun, voyeuristic process.
ReplyDeleteWhat an absolute great video. I would love to be able to see my whole process sometime of all the changes I went through to get to the final product. What a great idea and what a fun thing to watch. The creative process can be seem so random. It's cool to see how other people work.
ReplyDeleteThis video is so interesting because as designers we totally understand the chaos that occurs as you center heads, then right-align them, then move them back. These simple changes that make such a big difference to us aren't always easy to understand by those who don't design. This video is a great example. We can totally relate but I can imagine someone watching this and thinking "what the heck is he doing?"
ReplyDeleteHe thinks like me by redesigning on the computer a million times before the final product is completed. I would have liked to see the finished product, but this is a great video, nonetheless. Thanks for sharing!
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